Hey there,
Iām Michelle Roshanzamir - a digital business manager, creative strategist, arts/nonprofit manager, and behind-the-scenes partner for creatives founders and leaders who want their work to flow with more clarity, structure, and ease.
I help people doing meaningful work manage the business side of things - so
you can focus on the creative, strategic, or leadership roles you actually want to be in. Whether you're running a creative business, building out a nonprofit, managing a project, program, show, event, or festival, or navigating the fundraising and sales side of your work, I bring the systems, strategy, and support that turn your vision into reality.
Where Creativity Meets BusinessĀ
I started in the arts - including studying Theater at California Institute of the Arts - and for a long time, I didn't think I had any direct interest in the business side of things. But producing, coordinating, and leading behind the scenes always came naturally.
Eventually, I pursued an MBA with a minor in Arts Management, and everything clicked: the creative side and the business side weren't opposites - they were both essential.
Since then, I've worked across nonprofit and arts administration, business development, program management, event production, and fundraising for over a decade. I've supported creative entrepreneurs, cultural leaders, and mission-driven organizations - helping them build a strong back end, manage launches and projects, clarify operations, and grow sustainably.
But here's what I learned: Most creatives come to me with the same challenge.
They have brilliant ideas, deep passion, and real impact. But they didn't start their business to become a manager. They came from the creative side -and somewhere along the way, the business side caught up with them.
Now they're juggling scattered systems, messy launches, remote contractors, reactive mode, and the constant feeling that something's falling through the cracks.
The problem isn't that they're not smart enough. The problem is simple: Creative background + no business training = bottleneck.
That's where I come in.
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I'm Not Here For Flash. I'm Here For Follow Through.
I've been called "the secret agent of the arts" - because I'm the steady hand behind the curtain. I bring structure to the chaos and help you stay grounded and focused, even when things feel overwhelming.
I bring in digital business management, arts/nonprofit administration, and business strategy - so your operations and back end actually match your work and support it. AND I help you build the skills to manage it independently.
Together, we'll create the structure and direction your work deserves - with solid systems, thoughtful planning, and a grounded approach that honors both your vision and your capacity.
The result? You move from being buried in the day-to-day to leading strategically. You build sustainable operations that actually work. And you get the freedom to do the work you love and live the life you want.Ā
You Donāt Have To Figure This Out Alone
You don't need to be a huge team to get real, expert support. Whether you're launching something new, growing your business, refining your internal operations, or navigating the sales and funding side of your work - Iām here to help you build what's next.
With clarity. With consistency. With support you can count on.
Ready to move your work forward with structure, strategy, and a partnerĀ
who gets both the creative and business sides?
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